Our Story

O’SEVEN ELEVEN was established in 2013 and instantly became spotlighted due to its unique handbags with distinct design elements. Constantly working on quality and bringing fresh ideas to the forefront, O’SEVEN ELEVEN quickly rose to popularity and gained an ever-growing cult following including several no- Table names on the board, such as Candice Swanepoel, Olivia Palermo, Jasmine Sanders, and Devon Windsor. The brand is continuously working to conform standards of the contemporary fashion world including adopting a sustainability-driven mindset. Highlighting the importance of craftsmanship, every piece of O’SEVEN ELEVEN is handmade by Georgian artisans with lots of attention and care. The label played a huge role in bringing the Georgian knitting technique to the centre of attention and its design philosophy mainly focuses on manipulating this traditional and well-established method of handwork by colliding it with directional style notes. Creating harmonious cohabitation of tradition, modern materials, and unique design nuances O’SEVEN ELEVEN successfully operates in the markets of the United Kingdom, China, Singapore and the Arab emirates. With the core value to spark joy and bring an element of excitement into an everyday ritual of dressing up, O’SEVEN ELEVEN also aims to utilize glamour by creating artisanal pieces that will be able to help a wearer effortlessly elevate any day-to-night outfit.